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Search engines rank websites based on freshness. Don't expect to be found with an old message floating around. By eliminating the friction of managing your website Neoreef OneNet will get your message found faster.

I talk to a lot of people about web sites and without fail the first question they ask me is "Your sites rank so highly in search engines. How do I get my web site to the top?"  I tell them it is really quite simple, just publish well-formed, relevant web pages, and it helps if you do that frequently. I don’t want to over simplify things, but if you think about it, that makes perfect sense. Even though they all have different ways of going about it, a search engine’s goal is quite simple: match a user’s keywords with the freshest most relevant web page.

 Unfortunately, it’s not that easy for most organizations.  Their websites are difficult to maintain, poorly optimized, and contain stale content because they don’t have the control or budget to make the changes necessary.  That is why we created Neoreef OneNet; it enables anyone to create perfect web pages, quickly and easily, every time. By reducing the friction involved and distributing the responsibility internally, organizations update their websites more often, with relevant information, which leads to higher search engine rankings. This phenomenon is often seen in blogs, not that a blog is anything special. But they are frequently updated with timely and relevant content.
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Posted by Brian Ernesto at 11/15/2007 7:14 PM Permalink | Trackback
Comments (1)
Re:Get Found Faster
Nice post. When you have lots of fresh, relevant content, it's also more likely that people will link to all of the interesting new stuff you are adding, and they'll be coming back more and more often to see the new things you are posting. The fresh content is good in it's own right from a search engine standpoint, and it also good from a linking standpoint because it will increase the likelihood that people will be linking to you (and commenting on and interacting with - like me adding a comment to this blog post :)
Posted by Anonymous on 11/17/2007 2:43 AM
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