Blog

Check out the Neoreef blog for the latest industry insights and guides.

Jun 24

If you are a company running paid search campaigns, you may want to rethink your paid search strategy. Or you may need to consider whether you have the right strategy in place to ensure you are meeting, or hopefully even surpassing, your goals. 

Jun 12

Imagine your personal information, like your bank account details, gets leaked to unauthorized Internet users-- or even worse to hackers. That would be your worst nightmare, right? 

To ensure this nightmare does not come true, you should truly consider getting an SSL certificate for your website if you have not already. And if you are wondering whether your site you are searching on is secure or not, look for a green padlock in the URL bar along with the website’s name in green.  If you do not see this secure site seal, then the website you are on is not safe to browse. Also, the word “not secure” will appear next to the URL if your website or the site you are visiting is not secure. The reality is you just cannot live without an SSL certificate if you want to dri

Jun 07

While there are many design trends out there you should avoid, here is the top 9 you should watch out for. Whether you’re building a website, or just feel like your site is not stacking up to the rest, avoid the following web design temptations. 

May 24

Ever visited a site where you felt like it took an eternity for the images on the page to load? What did you do next? Most likely, you left the site or your frustration started to fester over. Many of us, including myself, are quite impatient when it comes to waiting on an image to load. 

But what if I told you that your frustration is valid and that not Google would even agree with you. When images are not optimized, it doesn't just bog down a site’s aesthetic and user experience, but also bogs down a site's speed and ranking. Optimizing website images is an important step you need to take if you want to take your site to the next level.  

Together, we will walk through the tips and tricks you need to take your image optimization to the top


May 17

Ever wonder what Google was looking for when it comes to SEO? Well, you’ll know after reading this quick post. In Google’s first SEO MythBusters episode, Martin Splitt, a Google Webmaster Trends Analyst revealed the top 3 SEO factors to focus on. 

Let’s keep it sweet and simple so you can take your SEO game to the top. 

May 03

Looking for ways to grow your company’s presence online, all while attracting potential customers in the meantime? New to content marketing or in need of directing in fine-tuning your current content marketing strategy? Well, you are in the right place. 

Together, we will walk through affordable, actionable, and valuable content marketing strategies that will help you compete in the modern digital landscape. Also, keep in mind that content marketing costs on average 62% less than any other strategies out there on the market, while still delivering as much as three times the results. 

While there are many content marketing strategies out there, we have narrowed down to a handful of five content marketing strategies you can take to fuel your business’ growth. 
If you are new to content marketing, feel free to read the content marketing section in our “ &

Apr 19

Looking to rise above the competition and enhance your businesses' online visibility?. Google My Business is the place where your business can always be seen. Together, step-by-step, we will go through how you claim your Google My Business listing(s), steps to optimize your listing, and the benefits in customizing your URL to be short and sweet. 


Apr 05

Buckle up because, as of today, mobile devices using Google just got faster search results and overall web speed. Here’s proof.  

Google announced on their Webmaster Central Blog the results from the launch of one of their latest algorithmic ranking factors. This speed update produced an overall faster web, by downgrading the search results of snail pace mobile pages.


Mar 22

Wondering why your website is not doing as well as you think it should? 

In this article, we will go through step-by-step on seven tips you can take to step up your SEO game and increase your website's performance-- and search engine rankings. 


Mar 08

Every day, most of us surf the web, but have you ever thought about how the domain of a website could be impacting you as a user? Or even the owner of that domain? 

But what does this mean for you when it comes to your own website, your blog, or even you as the user?


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