Maybe the post contains  common search terms, such as topics and keywords that many use in everyday language, which led them to you, your business, or site. When you revisit your top-notch content, reworking it to make it seem like a refurbished car will drive traffic to your site. 

What exactly, though, is repurposing content? Well it is the practice of reworking the parts of present content so you can boost that content’s reach. For instance, this repurposed content could take on a new format such as a blog post or infographic. So why should you care about repurposing your content and not just completely scraping it all to start anew? Well, let’s get into why and how you should go about repurposing content, so it benefits you in the long run.

There are four simple steps you can take to boost your page speed and master core web vitals. 

First, optimize your site images and ensure your content is dynamic. Next, think carefully about using plug-ins or not using them at all, and minify the code on your site. 

This is a brief overview of the four ways you can go about boosting your page speed. We will now go further into how you can use each of these, so you have an efficient, high-ranking site.

A local justification signals to you, the user, that what you are searching for specifically matches your intent. Local justifications are important to understand, not only if you are in the marketing space, but also as a consumer and business owner. Having an understanding of what local justifications are and how they will work allows you to better create content, create marketing materials, and connect with your intended audience. 

If you have never heard of local justifications until now, that is okay because we are here to help. Now let's get into what local justifications are, the various types of justifications, and why they should matter to you. 

Also in this new section, it further shows how people found your local listing, such as if they found you via desktop or mobile, or either through Google Search or Maps. In order for you to get access to this new feature, as well as the reports, log into your GMB account-- if you do not have one, we are gonna go into how you can go about simply, seamlessly setting up your GMB profile later on, so hold tight. 

For now, if you do have a GMB account, when you are logged in, you may now see after you click “Insights”, at the top of the page you will likely see a message that says “Your insights are moving”. And then when you<]]> https://www.neoreef.com/blog/e_1474/News/2021/3/GoogleMyBusinessNowShowsHowPeopleFoundYourBusiness support@neoreef.com https://www.neoreef.com/blog/e_1474/News/2021/3/GoogleMyBusinessNowShowsHowPeopleFoundYourBusiness Fri, 26 Mar 2021 19:02:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/Phones%20.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Google My Business, GMB Listing, GMB Insights, Google My Business Benefits, SEO, Local SEO, Google Maps, Local Pack Listings https://www.neoreef.com/blog/t_1474/News/2021/3/Google%20My%20Business%20Now%20Shows%20How%20People%20Found%20Your%20Business There is a new ranking factor in town that we like to call the three prong Google core web vitals. According to Google, these three core web vitals are critical to the strength of your search engine rankings. Google’s John Mueller said recently that all three of these core web vitals (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) need to be met in order to qualify for the ranking signal boost Google is rolling out this May. 

These core web vitals are Google’s new benchmarks for seeing whether or not a site page provides a good user experience. 

The first of these core web vitals is what it calls largest contentful paint (LCP), which measures the speed at which a page’s main content loads-- a typical LCP for a site’s landing page should be lo]]> https://www.neoreef.com/blog/e_1468/News/2021/2/CheckTheseCoreWebVitalsForaBoostinRankings support@neoreef.com https://www.neoreef.com/blog/e_1468/News/2021/2/CheckTheseCoreWebVitalsForaBoostinRankings Fri, 19 Feb 2021 16:28:00 GMT https://www.neoreef.comhttps://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/Core%20Web%20Vitals%20.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Google, Google Rankings, Core Web Vitals, Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, Chrome Dev Tools, Lighthouse, Page Speed Insights https://www.neoreef.com/blog/t_1468/News/2021/2/Check%20These%20Core%20Web%20Vitals%20For%20a%20Boost%20in%20Rankings Web design trends are usually influenced by and reflect the changes that are happening in both the digital and actual, real world. With that being said, most of us have been working remotely this past year and have been faced with the challenge of how we can recreate real-life experiences and make them available virtually to the user. 

Over this past year in web design, web designers and content creators have explored and used various avenues of visual communication to leverage engagement, as well as constructing an intimate space for their audience through immersive digital experiences, animative and interactive web elements. 

Through these 5 web design trends, you will be able find and apply individual trends that fit your industry. It is important to remember that these design trends are not just an aesthetic choice, but rather a healthy balance between both quality and quantity, too. You should not]]> https://www.neoreef.com/blog/e_1465/News/2021/1/5WebDesignTrendsfor2021 support@neoreef.com https://www.neoreef.com/blog/e_1465/News/2021/1/5WebDesignTrendsfor2021 Fri, 22 Jan 2021 20:57:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/WEB%20DESIGN%20TRENDS%20.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Web Design, 2021 Web Design Trends, Immersive Digital Experience, UI, Parallax, Scrolling Transformation, Color Psychology, Site Speed https://www.neoreef.com/blog/t_1465/News/2021/1/5%20Web%20Design%20Trends%20for%202021 Search engine optimization (SEO) is the journey one takes in looking for ways to boost not only their website’s traffic, but also the quality of their overall brand through search engine visibility. 

SEO is an avenue for content creators and marketers to bring consumers to their websites-- if done correctly. 

With SEO being an ever changing, dynamic environment, keeping up with the current trends within the SEO/space can be challenging, yet rewarding, if you apply these trends to your SEO strategy. While creating and updating your SEO can be taxing at times, it is worth the research and time you put into it because some 70% to 80% users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in purchase. 

Top-notch SEO encompasses various avenues such as artificial intelligence, content, and featured snippets th]]> https://www.neoreef.com/blog/e_1461/News/2020/12/8SEOTrendstoKnowfor2021 support@neoreef.com https://www.neoreef.com/blog/e_1461/News/2020/12/8SEOTrendstoKnowfor2021 Fri, 04 Dec 2020 20:05:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/2021%20SEO%20Trends.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Search Engine Optimization, SEO Strategy, SEO Trends, Artificial Intelligence, Voice Search, Mobile Friendliness, Featured Snippets, Image Optimization, Local Search https://www.neoreef.com/blog/t_1461/News/2020/12/8%20SEO%20Trends%20to%20Know%20for%202021 Is your website seeing less traffic and are your search rankings trending downward? 

Well, there could be a reason for the downward trend. This article won’t just focus on why your site may be losing those rankings, but also on how you can get your rankings back to a good, productive state. 

When your site experiences a ranking loss, you may start wondering if you’ve made a mistake, We are here to tell you that it is not the end of the world. While this drop is not ideal and can be disheartening, there is hope and a foundation you can build upon to get your rankings back up to where they were before. 

Even if your rankings are where you want them to be, you should also be aware of what you can do when your rankings might drop, which they can, so you can gain insight into what you can do. 

Since Google is a huge source of traffic, ranking well in the&]]> https://www.neoreef.com/blog/e_1459/News/2020/10/4ReasonsWhySitesMayLoseGoogleRankingsAndWhatYouCanDoAboutIt support@neoreef.com https://www.neoreef.com/blog/e_1459/News/2020/10/4ReasonsWhySitesMayLoseGoogleRankingsAndWhatYouCanDoAboutIt Wed, 21 Oct 2020 21:12:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/GOOGLE%20RANKINGS%20.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Google Rankings, Site Ranking, Rankings, Search Engine Results, Algorithm, Query, Keywords, User Behavior https://www.neoreef.com/blog/t_1459/News/2020/10/4%20Reasons%20Why%20Sites%20May%20Lose%20Google%20Rankings%20(And%20What%20You%20Can%20Do%20About%20It) The sound of your favorite song. The smell of your favorite dish being made. The warmth of a sunny, summer day. The sight of being at your favorite place on Earth. The taste of your favorite treat. 

While these things and experiences are different, they all fulfill the need and want to engage with what is around you at that moment in time. The goal of sensory marketing is to engage not only your senses, but to also tap into certain beliefs, feelings, thoughts, and memories in order to create a brand image for your viewer and customer. 

Although you may already know about this tactic, it probably works on you, too. No one is immune, and many of us experience sensory marketing on a daily basis without even realizing we are exposed to it. So with that in mind, if you want to build a true, real connection with your audience, you will want to engage these 5 senses through your marketing and content. 

But you may be wondering how to make that happen. If you want to drive more traffic to your site, you will first need to start with search intent. The best way to think of search intent (or user intent) is the reason a person has for arriving at their intended destination. Think of someone entering a location into Google Maps they have never been to, or even a person who knows exactly what they are looking for and where they want to go. 

So when it comes to search intent, you have to walk a fine line between the]]> https://www.neoreef.com/blog/e_1448/News/2020/7/UnderstandingFulfillingYourSearchersSearchIntent support@neoreef.com https://www.neoreef.com/blog/e_1448/News/2020/7/UnderstandingFulfillingYourSearchersSearchIntent Fri, 31 Jul 2020 17:38:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/SEARCH%20INTENT%20.png Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Search Intent, User Intent, Informational Search, Transactional Search, Navigational Search, Search Query, Google, SEO, SERPs https://www.neoreef.com/blog/t_1448/News/2020/7/Understanding%20&%20Fulfilling%20Your%20Searcher's%20/%20Search%20Intent Sometimes we spend so much time on compiling content that we lose focus of the parts we should be working on to give our content a leg up on our competitors. 

And while we sit here wondering and searching the web, Orbit Media each year shares their Blogging Statistics and Trends survey to help content creators and bloggers better curate content and understand their audience. Within this report, there is a robust amount of information, so in the time being we are going to focus on a handful of ways you can start boosting your content. 

Let’s jump into what you can do to start ranking better in Google’s search engine results. 

Search engines are getting better at understanding connections between subjects, searches, and sites, but they don’t possess the powers of human reasoning. Many of the algorithms we encounter on the web need certain cues and clues to better contextualize what a page on your site is trying to convey. 

Structured Data, in this instance, tells a search engine what content is on a webpage, what it all means in relation t]]> https://www.neoreef.com/blog/e_1420/News/2020/2/WhatisStructuredDataandWhyDoesYourSiteNeedIt support@neoreef.com https://www.neoreef.com/blog/e_1420/News/2020/2/WhatisStructuredDataandWhyDoesYourSiteNeedIt Fri, 07 Feb 2020 20:32:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/Site%20Pictures/STRUCTURED%20DATA%20Neoreef%20.png?617 Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Structured Data, Schema, JSON-LD, Microdata, Rich Snippets, SEO, SERP, Search Engine https://www.neoreef.com/blog/t_1420/News/2020/2/What%20is%20Structured%20Data%20and%20Why%20Does%20Your%20Site%20Need%20It? Getting started or optimizing your Google Analytics (GA) is no small task. Google Analytics can be quite complicated.

In fact, when I first delved into the GA waters, it took me a while to catch on and understand what it all meant. Since there are so many concepts, jargon, and reports to learn and understand, it can be quite intimidating. Even when I was first learning GA, I would have to rewatch videos and look back on notes I took. 

After countless hours reading, watching videos, and learning through trial and error, it turns out now I have quite a good grasp on Google Analytics. And you can, too.

So here’s a guide to Google Analytics, intended for both people who are just learning and people who want to optimize your GA account(s) further. 

Now let’s jump into what

LinkedIn connects people and businesses, and it facilitates their conversations around industries, trends, management techniques, and much more. LinkedIn, to many of us, is known as a platform where B2B discussions take place. 

Now, more than ever, any business can benefit from maintaining a LinkedIn presence. 

With this all in mind, we are going to jump into how your small business can use this guide to maximize your LinkedIn performance.

Staying on top of the most recent SEO trends will help you make the right choices for your website in 2020. Understanding the current SEO landscape also helps you implement SEO strategies and tactics that will work and help you stay out in front in the SERPs and earn more revenue in 2020. 

Enough beating around the bush, let’s get into the top 5 SEO trends you need to implement when 2020 rolls around. 

So, how do you stand out from the crowd of your competitors and rise above them? It’s not enough to just have competitive prices-- you need to connect with your customers on a deeper level. In this rather short time, we will walk through  4 ways you can stand out and rise above your crowd of competitors. 

Whether you answered yes or no to either of these, we will walk through together on how you can boost your Google My Business profile, as well as the tools you can use to give you a leg up on competitors in your space. 

Now let’s jump into the tools you can use when it comes to boosting your Google My Business profile. 

Read our Recent Blog post on: “Rising Above the Competition: How to Take Your Google My Business Listing to the Top” 

As you prepare to get stuffed full of holiday goodies and spirit, you can also load up on a content calendar full of holiday-ready ideas. And, if you choose not to plan out your content calendar strategically, you may be left feeling like Ebenezer Scrooge when it comes to your holiday content strategy. 

Simply put, it is never too early to start planning your content out. So whether it is Black Friday, Hanukkah, Christmas, or New Years, each holiday presents you with an opportunity to rise above your competitors and bank in on that holiday traffic. 

Level up this holiday season with a content game plan, so you won’t be stressing but rather enjoying time spent with loved ones. Now let’s get started on a holiday advent content calendar of your own.

As Fall is in full swing, there is something you will need to keep in mind other than sweater weather and pumpkin spice lattes-- Mary Meeker’s 2019 Internet Trends Report. 

Never heard of Mary Meeker? 

Mary Meeker is often considered the “Queen of the Internet,” because for the last 24 years Meeker has a set a steady foundation for what trends people can anticipate in marketing, stocks, purchasing, and Internet usage. Meeker has also had a hand in the steady success of following stocks, such as Microsoft, Amazon, eBay, and Google. So taking her advice is key in what trends you should expect in marketing, stocks, and Internet usage. 

Here’s Mary Meeker’s 2019 Internet Trends R]]> https://www.neoreef.com/blog/e_1379/News/2019/10/FeelAnythingbutMeekwithThisTrendReport support@neoreef.com https://www.neoreef.com/blog/e_1379/News/2019/10/FeelAnythingbutMeekwithThisTrendReport Fri, 11 Oct 2019 17:58:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/Site%20Pictures/Data.jpeg Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Data, Internet Trends Report, Internet Trends 2019, Tech Trends, Mary Meeker, Consumers, E-Commerce, Internet Ad Spend https://www.neoreef.com/blog/t_1379/News/2019/10/Feel%20Anything%20but%20Meek%20with%20This%20Trend%20Report While we may not be thinking about it, the color of the things we see affects our emotions. Color is a powerful communication tool and can be used to signal someone to take an action, incite physiological reactions, and even influence your mood. And in web design, we see how color is as important or even more than the written content or other various web design elements. 

But there is a psychology behind color in that your hypothalamus sees a color then send signals to your adrenal glands that, in turn, signal the release of hormones. These hormones can cause fluctuations in your mood, influence emotion, or cause a resulting behavior. 

So choosing the right color can help you not only aesthetically look put together, but also cause people to engage and take action on your site. Simply put,

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

For you, this will be the perfect time of year for you to start anew with not only the seasons, but your website, too. Together, we will walk hand in hand through this new season of reasons you should consider beefing up your online marketing  efforts. 

Here are five things you can do to make sure your online marketing efforts come to fruition this fall.

If you aren't thrilled about the prospect of users leaving your website because it's slow, then you will want to stick around and take these seven steps to speed up your site’s speed and boost business in the process. 

So if you are feeling stuck, sinking in a quicksand of funk you just can’t get yourself out of, you are not alone. Together, with these10 tips, we will beat out burnout before it even has the chance to knock you out. 

To ensure this nightmare does not come true, you should truly consider getting an SSL certificate for your website if you have not already. And if you are wondering whether your site you are searching on is secure or not, look for a green padlock in the URL bar along with the website’s name in green.  If you do not see this secure site seal, then the website you are on is not safe to browse. Also, the word “not secure” will appear next to the URL if your website or the site you are visiting is not secure. The reality is you just cannot live without an SSL certificate if you want to dri]]> https://www.neoreef.com/blog/e_1320/News/2019/6/6ReasonsYourSiteNeedsanSSLCertificate support@neoreef.com https://www.neoreef.com/blog/e_1320/News/2019/6/6ReasonsYourSiteNeedsanSSLCertificate Wed, 12 Jun 2019 21:58:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/Site%20Documents/Site%20Pictures/SSL%20Certificate.jpg Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 SSL Certificate, Authentication, SEO, Site Speed, Encryption, Digital Documentation, Site Security https://www.neoreef.com/blog/t_1320/News/2019/6/6%20Reasons%20Your%20Site%20Needs%20an%20SSL%20Certificate While there are many design trends out there you should avoid, here is the top 9 you should watch out for. Whether you’re building a website, or just feel like your site is not stacking up to the rest, avoid the following web design temptations. 

But what if I told you that your frustration is valid and that not Google would even agree with you. When images are not optimized, it doesn't just bog down a site’s aesthetic and user experience, but also bogs down a site's speed and ranking. Optimizing website images is an important step you need to take if you want to take your site to the next level.  

Together, we will walk through the tips and tricks you need to take your image optimization to the top. 

Let’s keep it sweet and simple so you can take your SEO game to the top. 

Together, we will walk through affordable, actionable, and valuable content marketing strategies that will help you compete in the modern digital landscape. Also, keep in mind that content marketing costs on average 62% less than any other strategies out there on the market, while still delivering as much as three times the results. 

While there are many content marketing strategies out there, we have narrowed down to a handful of five content marketing strategies you can take to fuel your business’ growth. 
If you are new to content marketing, feel free to read the content marketing section in our “ &]]> https://www.neoreef.com/blog/e_1300/News/2019/5/FuelyourBusinessGrowthwiththeseTop5ContentMarketingStrategies support@neoreef.com https://www.neoreef.com/blog/e_1300/News/2019/5/FuelyourBusinessGrowthwiththeseTop5ContentMarketingStrategies Fri, 03 May 2019 17:02:00 GMT https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/2/My%20Documents/marketing%20strategy.jpg Katelyn Ernesto https://www.neoreef.com/Documents%20and%20Settings/78/User%20Documents/8744/User%20Settings/avatar.png?1327533135 Content Marketing Strategy, Content Marketing, Business Growth, Product Description, Landing Page, Email Marketing, Keywords, SERPS https://www.neoreef.com/blog/t_1300/News/2019/5/Fuel%20your%20Business%20Growth%20with%20these%20Top%205%20Content%20Marketing%20Strategies Looking to rise above the competition and enhance your businesses' online visibility?. Google My Business is the place where your business can always be seen. Together, step-by-step, we will go through how you claim your Google My Business listing(s), steps to optimize your listing, and the benefits in customizing your URL to be short and sweet. 

Google announced on their Webmaster Central Blog the results from the launch of one of their latest algorithmic ranking factors. This speed update produced an overall faster web, by downgrading the search results of snail pace mobile pages.

In this article, we will go through step-by-step on seven tips you can take to step up your SEO game and increase your website's performance-- and search engine rankings. 

But what does this mean for you when it comes to your own website, your blog, or even you as the user?