Google’s most recently updated its search algorithm, increasing its focus on user experience in relation to page speed and core web vitals. 

There are four simple steps you can take to boost your page speed and master core web vitals. 

First, optimize your site images and ensure your content is dynamic. Next, think carefully about using plug-ins or not using them at all, and minify the code on your site. 

This is a brief overview of the four ways you can go about boosting your page speed. We will now go further into how you can use each of these, so you have an efficient, high-ranking site.

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

If you are a company running paid search campaigns, you may want to rethink your paid search strategy. Or you may need to consider whether you have the right strategy in place to ensure you are meeting, or hopefully even surpassing, your goals.