You can have the flashiest design in the world with all the bells and whistles, but without content your site has very little value to your potential customers and visitors. It’s not just about getting good content on your site the first time. Content needs to stay fresh and relevant in order to have information that entices visitors to keep returning to your site day after day, week after week, etc. Imagine if the newspaper updated its content once every 6 months. Would you buy it and read it everyday?

Your website needs to become a part of your daily routine. Look at your website once a day and think about what you can do to improve the experience for your visitors. Your website should be considered anytime you make changes to your business model. Running a new promotion? Changing your product line? Offering a new service? Add this information to the website; make it something noticeable for your visitors. Look at your website as another tool for doing business and increasing awareness of what is happening with your business.

An added bonus to constantly keeping content fresh and relevant is that search engines love it. By constantly updating your content, you will see your search engine rankings steadily climb. If you are currently using the OneNet platform then you have one of the easiest to use systems to update your content frequently. Take advantage of the OneNet platform, keep your content fresh and make your visitors’ experience more rewarding.