Have you ever had a blog post, or a certain webpage receive more traffic than others? 

Maybe the post contains  common search terms, such as topics and keywords that many use in everyday language, which led them to you, your business, or site. When you revisit your top-notch content, reworking it to make it seem like a refurbished car will drive traffic to your site. 

What exactly, though, is repurposing content? Well it is the practice of reworking the parts of present content so you can boost that content’s reach. For instance, this repurposed content could take on a new format such as a blog post or infographic. So why should you care about repurposing your content and not just completely scraping it all to start anew? Well, let’s get into why and how you should go about repurposing content, so it benefits you in the long run.