In a perfect world, your quality content alone would be enough to dominate in the search engine results pages (SERPs). People who visit your site can read and grasp onto what you may be conveying in your content, but search engines still don’t have the same processing power as people. 

Search engines are getting better at understanding connections between subjects, searches, and sites, but they don’t possess the powers of human reasoning. Many of the algorithms we encounter on the web need certain cues and clues to better contextualize what a page on your site is trying to convey. 

Structured Data, in this instance, tells a search engine what content is on a webpage, what it all means in relation t