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With Halloween festivities in full swing, you may be stocking up on candy for trick-or-treaters or putting the last touches on your Halloween costumes. So, in the spirit of Halloween, let’s creep it real and go over the six spooky search engine optimization (SEO) strategies to avoid.
Stray away from unnaturally stuffing your content with keywords, since Google will see you and penalize you for doing so-- but don’t forget to add relevant keywords (in a way that reads as ‘natural’ to users) to articles or blog posts.
For instance, you want your content to integrate SEO keywords so your content reads naturally, and so they keywords do not ruin the grammar and readability of your content. So, before you even start integrating keywords into your content, you will want to first find the right keywords to include in your content before you start going to town with them.
During the process, you will want to stray away from using incorrect phrases, upping your word count, and not solely focus on building your content around keywords. Quality is king when it comes to your content.
Keep in mind that you want to use keywords in moderation in conjunction with information-rich content. At the end of the day, you want your SEO strategy to meet the needs of your visitors coming to your site, so focus on building your content around a select amount of keywords representative of your content as a whole.
While there are no exact formulas when it comes to building links, you should stray away from building too many links too fast. Reason being, Google will penalize for building an excessive amount of links to your site in a short time period. According to most SEO experts, getting a high Domain Authority (DA) link is a lot better than getting many links from low DA sites, because when it comes to link building quality plays a more important role than quantity. So focus on making fewer, but higher quality, links on a consistent basis since slow and steady wins the race in the game of SEO.
Something you want to stray away from is having too many links on any given page, since it makes your site look spammy and may affect your rankings.
Having a less is more mentality when it comes to link building is crucial for your site and audience. Because having fewer, more relevant links can help visitors navigate your site and will lead to a better distribution of link equity.
When you build links, build rich anchor text links along with competitive keywords. Ultimately you will want to go for authoritative links if you are wanting to level up in the search rankings. Another thing you don’t want to forget about is not only building links to your homepage, but also to your internal pages. Also, make sure your site links to content that is useful for your user, so when you earn those rankings you have a more consistent presence in the eyes of Google.
When you are creating a site and search engine optimization (SEO) strategy, you will not want to stray away from using meta descriptions and tags because meta descriptions and tags are used to draw readers to site from the search engine results page (SERPs).
If your meta descriptions and tags are compelling to your target audience, this has the power to boost the click-through rate (CTR) of your organic search results.
First, you will want to write your meta description, an html tag to summarize that page’s content. But for your meta descriptions along with your meta tags to rank high in search results, you will want them to accompany top-tier content paired with user satisfaction.
Also, you will want meta tags such as a meta content type, title, meta description, and viewport to help direct your ideal customer or user on the right path. These meta tags fulfill various roles and act as a road map for where users can go and stop along the way and get the satisfaction out of the value your site provides them with. Make sure your meta tags fulfill a user’s query, this will not only help your users, but help you standout in the search results.
While some of you may think to skip or forget about meta descriptions and tags altogether, your metadata will still be the first impression you will make on both robots and people.
With Halloween upon us, you will want to stray away from these 6 spooky SEO strategies so you can level up or continue to rank high in search results. From straying away from these SEO strategies, you will be able to provide your users with helpful and invaluable information, as well as provide search engines with the information they need to display for users searching for that information. Now that we have gone over these 6 spooky SEO strategies, you can now focus on putting the SEO strategies that actually work in your trick-o-treat bag.
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