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Avoid These 6 Spooky SEO Strategies

With Halloween festivities in full swing, you may be stocking up on candy for trick-or-treaters or putting the last touches on your Halloween costumes. So, in the spirit of Halloween, let’s creep it real and go over the six spooky search engine optimization (SEO) strategies to avoid. 

1. Keyword Stuffing

Stray away from unnaturally stuffing your content with keywords, since Google will see you and penalize you for doing so-- but don’t forget to add relevant keywords (in a way that reads as ‘natural’ to users) to articles or blog posts. 

For instance, you want your content to integrate SEO keywords so your content reads naturally, and so they keywords do not ruin the grammar and readability of your content. So, before you even start integrating keywords into your content, you will want to first find the right keywords to include in your content before you start going to town with them. 

During the process, you will want to stray away from using incorrect phrases, upping your word count, and not solely focus on building your content around keywords. Quality is king when it comes to your content. 

Keep in mind that you want to use keywords in moderation in conjunction with information-rich content. At the end of the day, you want your SEO strategy to meet the needs of your visitors coming to your site, so focus on building your content around a select amount of keywords representative of your content as a whole

2. Quality Over Quantity Link Building 

Many link building strategies can haunt you since they are like ghosts that will not disappear. So, if you want to avoid link building strategies that say “boo,” you should stray away from buying and exchanging links, over-optimized/optimizing anchor text, or links that have no relation to what you are talking about
 
When link building, think in the mentality that less is more. Start off with looking at your content and seeing places where you can remove content that is not relevant, useful, or interesting to your intended audience. 
 
Then, from there, build links that add value, and also flow well with the content you are creating. During the content creation process, create content with interspersed links that are different and surprising. 
 
Also, try to personalize your outreach through your content-- so think of the persona you are trying to connect or hit a nerve with; what are their likes and dislikes, stressors, and the things they find annoying or funny? 
 
The next thing you will want to do is diversify your link building strategy from those in your niche, so your link profile can rise above your competitors. Link building is a crucial part of your content ranking high in search results, so always focus on quality over quantity
 
Don’t forget that it takes time to build relevant, useful, and compelling links that both your users and Google view as important and valuable. And narrow in on things such as curating good and relevant content, while also providing value through a product or service, this will speed up the process of you ranking well in search results. 

3. Slow Loading Pages

Speed is a killer when it comes to slow loading pages, so decreasing your page load time can immensely increase conversions on your site. Also, Google and other search engines don't prioritize sites that load slowly-- and so do users since many stop visiting, bounce, or do not buy products from slow websites.
 
Quite frankly, you will lose out on sales and traffic if your site loads slowly. In order to get your site pages to load faster, you will want to look into optimizing your code and images, cutting down the number of redirects, and leveraging your browser’s caching. A tool you can use to check how your site’s page loading time and compare your site to your competitors is Google’s Page Speed Insights Tool.
 
From there you can take those insights and use them towards taking steps to ensure your site’s page speeds are meeting or beating Google’s expectations when it comes to your site. And while a few seconds may not seem like a big deal to you, a one second delay could mean fewer page views and conversions, as well as less satisfied customers.
 
In hindsight, Google uses speed into consideration when ranking your site, so your speed can impact how easily users can find you. Ensure page speed loading time is also quick on mobile, since the many users are browsing via their smartphone.
 
Still wondering how to speed up your site loading time? Feel free to read our recent blog post, “7 Steps to Accelerate Your Site Speed.”  
 

4. Only Focusing on On-Page SEO 

You do not want to solely focus on on-page SEO because that can take away from the overall success of your site. Reason being there are many things that go into your SEO strategy, such as your content, linking, page speed, and so much more.
 
First, find out what searchers are wanting and bring them there before you worry about keyword use or repetition in your content.
 
You will also want to consider how your content is formatted, the words you use, and searcher satisfaction.
 
Another thing, you will want to consider when it comes to your on-page SEO is to have it address your overarching brand, and not just focusing on individual page’s keyword targeting. Let’s take a moment to see what mistakes you should try avoiding when it comes to on-page SEO, such as not investing time in keyword research, not optimizing your home page, and not foxusing on mobile optimization, not focusing on content length, and not creating internal links within your content.
 
 
 

5. Building Too Many Links, Too Fast

While there are no exact formulas when it comes to building links, you should stray away from building too many links too fast. Reason being, Google will penalize for building an excessive amount of links to your site in a short time period. According to most SEO experts, getting a high Domain Authority (DA) link is a lot better than getting many links from low DA sites, because when it comes to link building quality plays a more important role than quantity. So focus on making fewer, but higher quality, links on a consistent basis since slow and steady wins the race in the game of SEO. 

Something you want to stray away from is having too many links on any given page, since it makes your site look spammy and may affect your rankings.

Having a less is more mentality when it comes to link building is crucial for your site and audience. Because having fewer, more relevant links can help visitors navigate your site and will lead to a better distribution of link equity.

When you build links, build rich anchor text links along with competitive keywords. Ultimately you will want to go for authoritative links if you are wanting to level up in the search rankings. Another thing you don’t want to forget about is not only building links to your homepage, but also to your internal pages. Also, make sure your site links to content that is useful for your user, so when you earn those rankings you have a more consistent presence in the eyes of Google. 

6. Forgetting About Meta Descriptions and Tags 

When you are creating a site and search engine optimization (SEO) strategy, you will not want to stray away from using meta descriptions and tags because meta descriptions and tags are used to draw readers to site from the search engine results page (SERPs).

If your meta descriptions and tags are compelling to your target audience, this has the power to boost the click-through rate (CTR) of your organic search results.

First, you will want to write your meta description, an html tag to summarize that page’s content. But for your meta descriptions along with your meta tags to rank high in search results, you will want them to accompany top-tier content paired with user satisfaction.

Also, you will want meta tags such as a meta content type, title, meta description, and viewport to help direct your ideal customer or user on the right path. These meta tags fulfill various roles and act as a road map for where users can go and stop along the way and get the satisfaction out of the value your site provides them with. Make sure your meta tags fulfill a user’s query, this will not only help your users, but help you standout in the search results.

While some of you may think to skip or forget about meta descriptions and tags altogether, your metadata will still be the first impression you will make on both robots and people. 

Scare away These 6 Spooky SEO Strategies 

With Halloween upon us, you will want to stray away from these 6 spooky SEO strategies so you can level up or continue to rank high in search results. From straying away from these SEO strategies, you will be able to provide your users with helpful and invaluable information, as well as provide search engines with the information they need to display for users searching for that information. Now that we have gone over these 6 spooky SEO strategies, you can now focus on putting the SEO strategies that actually work in your trick-o-treat bag. 

 
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