Sometimes we spend so much time on compiling content that we lose focus of the parts we should be working on to give our content a leg up on our competitors. 

And while we sit here wondering and searching the web, Orbit Media each year shares their Blogging Statistics and Trends survey to help content creators and bloggers better curate content and understand their audience. Within this report, there is a robust amount of information, so in the time being we are going to focus on a handful of ways you can start boosting your content. 

Too many businesses create blog posts and articles with no strategy or plan set in place. They simply hear, “create a blog” and don’t put any thought into why it’s actually useful. This is a shame because it results in never enjoying the full benefits of doing so.