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Friday, October 29, 2021

Have you ever had a blog post, or a certain webpage receive more traffic than others? 

Maybe the post contains  common search terms, such as topics and keywords that many use in everyday language, which led them to you, your business, or site. When you revisit your top-notch content, reworking it to make it seem like a refurbished car will drive traffic to your site. 

What exactly, though, is repurposing content? Well it is the practice of reworking the parts of present content so you can boost that content’s reach. For instance, this repurposed content could take on a new format such as a blog post or infographic. So why should you care about repurposing your content and not just completely scraping it all to start anew? Well, let’s get into why and how you should go about repurposing content, so it benefits you in the long run.

Posted by kernesto1 at 10/29/2021 9:21:00 PM
Friday, December 4, 2020

Search engine optimization (SEO) is the journey one takes in looking for ways to boost not only their website’s traffic, but also the quality of their overall brand through search engine visibility. 

SEO is an avenue for content creators and marketers to bring consumers to their websites-- if done correctly. 

With SEO being an ever changing, dynamic environment, keeping up with the current trends within the SEO/space can be challenging, yet rewarding, if you apply these trends to your SEO strategy. While creating and updating your SEO can be taxing at times, it is worth the research and time you put into it because some 70% to 80% users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in purchase. 

Top-notch SEO encompasses various avenues such as artificial intelligence, content, and featured snippets th

Posted by kernesto1 at 12/4/2020 8:05:00 PM
Friday, November 8, 2019

Let's get in the holly jolly spirit with creating a content strategy for you this holiday season. Our gift to you this season is helping you create a successful holiday content strategy. 

As you prepare to get stuffed full of holiday goodies and spirit, you can also load up on a content calendar full of holiday-ready ideas. And, if you choose not to plan out your content calendar strategically, you may be left feeling like Ebenezer Scrooge when it comes to your holiday content strategy. 

Simply put, it is never too early to start planning your content out. So whether it is Black Friday, Hanukkah, Christmas, or New Years, each holiday presents you with an opportunity to rise above your competitors and bank in on that holiday traffic. 

Level up this holiday season with a content game plan, so you won’t be stressing but rather enjoying time spent with loved ones. Now let’s get started on a holiday advent content calendar of your own.

Posted by kernesto1 at 11/8/2019 6:57:00 PM
Friday, October 25, 2019
Friday, September 13, 2019

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

Posted by kernesto1 at 9/13/2019 7:28:00 PM
Friday, August 30, 2019

We are in the tail end of Summer with Fall on the horizon. But, before you know it, Fall will be here, the leaves will turn color, and autumn will be in full swing here in Boise, and you will be drinking apple cider or pumpkin spice flavored beverages. 

For you, this will be the perfect time of year for you to start anew with not only the seasons, but your website, too. Together, we will walk hand in hand through this new season of reasons you should consider beefing up your online marketing  efforts. 

Here are five things you can do to make sure your online marketing efforts come to fruition this fall.

Posted by kernesto1 at 8/30/2019 8:36:00 PM
Monday, June 24, 2019

If you are a company running paid search campaigns, you may want to rethink your paid search strategy. Or you may need to consider whether you have the right strategy in place to ensure you are meeting, or hopefully even surpassing, your goals. 

Posted by kernesto1 at 6/24/2019 9:17:00 PM
Friday, May 3, 2019

Looking for ways to grow your company’s presence online, all while attracting potential customers in the meantime? New to content marketing or in need of directing in fine-tuning your current content marketing strategy? Well, you are in the right place. 

Together, we will walk through affordable, actionable, and valuable content marketing strategies that will help you compete in the modern digital landscape. Also, keep in mind that content marketing costs on average 62% less than any other strategies out there on the market, while still delivering as much as three times the results. 

While there are many content marketing strategies out there, we have narrowed down to a handful of five content marketing strategies you can take to fuel your business’ growth. 
If you are new to content marketing, feel free to read the content marketing section in our “ &

Posted by kernesto1 at 5/3/2019 5:02:00 PM
Thursday, April 19, 2018

Too many businesses create blog posts and articles with no strategy or plan set in place. They simply hear, “create a blog” and don’t put any thought into why it’s actually useful. This is a shame because it results in never enjoying the full benefits of doing so.

Posted by kernesto1 at 4/19/2018 7:47:00 PM
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