Around early 2019, Google rolled out local justifications, which are an additional snippet of text displayed on many business listings you may see in Google search or Google Maps. 

A local justification signals to you, the user, that what you are searching for specifically matches your intent. Local justifications are important to understand, not only if you are in the marketing space, but also as a consumer and business owner. Having an understanding of what local justifications are and how they will work allows you to better create content, create marketing materials, and connect with your intended audience. 

If you have never heard of local justifications until now, that is okay because we are here to help. Now let's get into what local justifications are, the various types of justifications, and why they should matter to you. 

Google My Business (GMB) now shows you who found your business. In this new performance report, which is an upgrade from the Insights report, a section has now been added to show who viewed your business profile. 

Also in this new section, it further shows how people found your local listing, such as if they found you via desktop or mobile, or either through Google Search or Maps. In order for you to get access to this new feature, as well as the reports, log into your GMB account-- if you do not have one, we are gonna go into how you can go about simply, seamlessly setting up your GMB profile later on, so hold tight. 

For now, if you do have a GMB account, when you are logged in, you may now see after you click “Insights”, at the top of the page you will likely see a message that says “Your insights are moving”. And then when you<