Around early 2019, Google rolled out local justifications, which are an additional snippet of text displayed on many business listings you may see in Google search or Google Maps. 

A local justification signals to you, the user, that what you are searching for specifically matches your intent. Local justifications are important to understand, not only if you are in the marketing space, but also as a consumer and business owner. Having an understanding of what local justifications are and how they will work allows you to better create content, create marketing materials, and connect with your intended audience. 

If you have never heard of local justifications until now, that is okay because we are here to help. Now let's get into what local justifications are, the various types of justifications, and why they should matter to you.