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Friday, September 27, 2019

While we may not be thinking about it, the color of the things we see affects our emotions. Color is a powerful communication tool and can be used to signal someone to take an action, incite physiological reactions, and even influence your mood. And in web design, we see how color is as important or even more than the written content or other various web design elements. 

But there is a psychology behind color in that your hypothalamus sees a color then send signals to your adrenal glands that, in turn, signal the release of hormones. These hormones can cause fluctuations in your mood, influence emotion, or cause a resulting behavior. 

So choosing the right color can help you not only aesthetically look put together, but also cause people to engage and take action on your site. Simply put,

Posted by kernesto1 at 9/27/2019 6:49:00 PM
Friday, September 13, 2019

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

Posted by kernesto1 at 9/13/2019 7:28:00 PM
Friday, August 30, 2019

We are in the tail end of Summer with Fall on the horizon. But, before you know it, Fall will be here, the leaves will turn color, and autumn will be in full swing here in Boise, and you will be drinking apple cider or pumpkin spice flavored beverages. 

For you, this will be the perfect time of year for you to start anew with not only the seasons, but your website, too. Together, we will walk hand in hand through this new season of reasons you should consider beefing up your online marketing  efforts. 

Here are five things you can do to make sure your online marketing efforts come to fruition this fall.

Posted by kernesto1 at 8/30/2019 8:36:00 PM
Friday, May 3, 2019

Looking for ways to grow your company’s presence online, all while attracting potential customers in the meantime? New to content marketing or in need of directing in fine-tuning your current content marketing strategy? Well, you are in the right place. 

Together, we will walk through affordable, actionable, and valuable content marketing strategies that will help you compete in the modern digital landscape. Also, keep in mind that content marketing costs on average 62% less than any other strategies out there on the market, while still delivering as much as three times the results. 

While there are many content marketing strategies out there, we have narrowed down to a handful of five content marketing strategies you can take to fuel your business’ growth. 
If you are new to content marketing, feel free to read the content marketing section in our “ &

Posted by kernesto1 at 5/3/2019 5:02:00 PM
Friday, March 8, 2019

Every day, most of us surf the web, but have you ever thought about how the domain of a website could be impacting you as a user? Or even the owner of that domain? 

But what does this mean for you when it comes to your own website, your blog, or even you as the user?

Posted by kernesto1 at 3/8/2019 7:18:00 PM
Friday, February 22, 2019

Are you intimidated by digital marketing? Do you not know where to start? These seven online marketing beginner’s guides will help get you up to speed. 

Posted by kernesto1 at 2/22/2019 11:51:00 PM
Friday, November 16, 2018

What’s the difference between SEO and SEM? Different answers abound, but here’s our answer. If we do our job correctly, these explanations will make sense to you, and possibly even win you over.

Posted by kernesto1 at 11/16/2018 4:10:00 PM
 Tags: SEO SEM PPC Marketing
Thursday, April 19, 2018

When consistently performed, content marketing enables you to cultivate leads, improve SEO, position yourself as reputable source for information and services, and secure the trust and support of your customers.

Posted by kernesto1 at 4/19/2018 7:49:00 PM
 Tags: content marketing seo
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