Search engine optimization (SEO) is the journey one takes in looking for ways to boost not only their website’s traffic, but also the quality of their overall brand through search engine visibility. 

SEO is an avenue for content creators and marketers to bring consumers to their websites-- if done correctly. 

With SEO being an ever changing, dynamic environment, keeping up with the current trends within the SEO/space can be challenging, yet rewarding, if you apply these trends to your SEO strategy. While creating and updating your SEO can be taxing at times, it is worth the research and time you put into it because some 70% to 80% users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in purchase. 

Top-notch SEO encompasses various avenues such as artificial intelligence, content, and featured snippets th

Does your website make these common mistakes that may be hurting your traffic, your business’ reputation, or even your ability to sell? Read on to learn about seven common website mistakes we see-- and how to fix them.

Do you look at your website from a "mobile first" perspective? Mobile search and web traffic has overtaken desktop search and traffic, so it may be time to reconsider your approach. But don't worry-- there's still time to reap the benefits of a mobile friendly website. 

Responsive web design helps your website rank better, is easier to manage, and can help convert customers. In addition, 67% of all mobile users reportedly are more willing to make a purchase from a mobile friendly site.