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Friday, February 21, 2020

In a recent Google Webmaster Hangout, Google’s John Mueller offered some insights on how sites can rank better and be more visible in the search results. This insight goes beyond the usual Google advice of “curating amazing content.” 

Let’s jump into what you can do to start ranking better in Google’s search engine results. 

Posted by kernesto1 at 2/21/2020 7:12:00 PM
Friday, February 7, 2020

In a perfect world, your quality content alone would be enough to dominate in the search engine results pages (SERPs). People who visit your site can read and grasp onto what you may be conveying in your content, but search engines still don’t have the same processing power as people. 

Search engines are getting better at understanding connections between subjects, searches, and sites, but they don’t possess the powers of human reasoning. Many of the algorithms we encounter on the web need certain cues and clues to better contextualize what a page on your site is trying to convey. 

Structured Data, in this instance, tells a search engine what content is on a webpage, what it all means in relation t

Posted by kernesto1 at 2/7/2020 8:32:00 PM
Friday, December 20, 2019

As new businesses are bound to pop up in the new year, the competition for your customer’s attention heightens. 

Staying on top of the most recent SEO trends will help you make the right choices for your website in 2020. Understanding the current SEO landscape also helps you implement SEO strategies and tactics that will work and help you stay out in front in the SERPs and earn more revenue in 2020. 

Enough beating around the bush, let’s get into the top 5 SEO trends you need to implement when 2020 rolls around. 

Posted by kernesto1 at 12/20/2019 10:18:00 PM
Wednesday, October 30, 2019
Friday, October 25, 2019
Friday, August 16, 2019

Creating content nowadays is not simply typing out words on a keyboard, but more about the  things you can do to get your content visible in Google’s eyes. Reason being, Google looks at your content and decides how it will rank among other websites that feature similar content.

Posted by kernesto1 at 8/16/2019 4:05:00 PM
Friday, July 5, 2019

Many of you may have links to your site, but do you know whether they are good or not? If you do not know the answer right on the spot, that’s alright. Together we are going to learn what makes a good link, and also how you can use those links to power up your rankings. 

Posted by kernesto1 at 7/5/2019 7:11:00 PM
Wednesday, June 12, 2019

Imagine your personal information, like your bank account details, gets leaked to unauthorized Internet users-- or even worse to hackers. That would be your worst nightmare, right? 

To ensure this nightmare does not come true, you should truly consider getting an SSL certificate for your website if you have not already. And if you are wondering whether your site you are searching on is secure or not, look for a green padlock in the URL bar along with the website’s name in green.  If you do not see this secure site seal, then the website you are on is not safe to browse. Also, the word “not secure” will appear next to the URL if your website or the site you are visiting is not secure. The reality is you just cannot live without an SSL certificate if you want to dri

Posted by kernesto1 at 6/12/2019 9:58:00 PM
Friday, June 7, 2019

While there are many design trends out there you should avoid, here is the top 9 you should watch out for. Whether you’re building a website, or just feel like your site is not stacking up to the rest, avoid the following web design temptations. 

Posted by kernesto1 at 6/7/2019 10:40:00 PM
Friday, May 24, 2019

Ever visited a site where you felt like it took an eternity for the images on the page to load? What did you do next? Most likely, you left the site or your frustration started to fester over. Many of us, including myself, are quite impatient when it comes to waiting on an image to load. 

But what if I told you that your frustration is valid and that not Google would even agree with you. When images are not optimized, it doesn't just bog down a site’s aesthetic and user experience, but also bogs down a site's speed and ranking. Optimizing website images is an important step you need to take if you want to take your site to the next level.  

Together, we will walk through the tips and tricks you need to take your image optimization to the top

Posted by kernesto1 at 5/24/2019 5:02:00 PM
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