Is your website seeing less traffic and are your search rankings trending downward? 

Well, there could be a reason for the downward trend. This article won’t just focus on why your site may be losing those rankings, but also on how you can get your rankings back to a good, productive state. 

When your site experiences a ranking loss, you may start wondering if you’ve made a mistake, We are here to tell you that it is not the end of the world. While this drop is not ideal and can be disheartening, there is hope and a foundation you can build upon to get your rankings back up to where they were before. 

Even if your rankings are where you want them to be, you should also be aware of what you can do when your rankings might drop, which they can, so you can gain insight into what you can do. 

Since Google is a huge source of traffic, ranking well in the&

Many of us call Google our digital home, since we use it as home base to search for anything and everything. With that being said, if you are a content creator or digital marketer, it is your goal to find the best way for your ideal client to arrive at their desired destination-- your website or storefront. 

But you may be wondering how to make that happen. If you want to drive more traffic to your site, you will first need to start with search intent. The best way to think of search intent (or user intent) is the reason a person has for arriving at their intended destination. Think of someone entering a location into Google Maps they have never been to, or even a person who knows exactly what they are looking for and where they want to go. 

So when it comes to search intent, you have to walk a fine line between the

In a recent Google Webmaster Hangout, Google’s John Mueller offered some insights on how sites can rank better and be more visible in the search results. This insight goes beyond the usual Google advice of “curating amazing content.” 

Let’s jump into what you can do to start ranking better in Google’s search engine results. 

Getting started or optimizing your Google Analytics (GA) is no small task. Google Analytics can be quite complicated.

In fact, when I first delved into the GA waters, it took me a while to catch on and understand what it all meant. Since there are so many concepts, jargon, and reports to learn and understand, it can be quite intimidating. Even when I was first learning GA, I would have to rewatch videos and look back on notes I took. 

After countless hours reading, watching videos, and learning through trial and error, it turns out now I have quite a good grasp on Google Analytics. And you can, too.

So here’s a guide to Google Analytics, intended for both people who are just learning and people who want to optimize your GA account(s) further. 

Now let’s jump into what

Are you currently leveraging your Google My Business (GMB), or did you just set up your GMB and let it sit? 

Whether you answered yes or no to either of these, we will walk through together on how you can boost your Google My Business profile, as well as the tools you can use to give you a leg up on competitors in your space. 

Now let’s jump into the tools you can use when it comes to boosting your Google My Business profile. 

Read our Recent Blog post on: “Rising Above the Competition: How to Take Your Google My Business Listing to the Top” 

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

Creating content nowadays is not simply typing out words on a keyboard, but more about the  things you can do to get your content visible in Google’s eyes. Reason being, Google looks at your content and decides how it will rank among other websites that feature similar content.