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Friday, July 31, 2020

Many of us call Google our digital home, since we use it as home base to search for anything and everything. With that being said, if you are a content creator or digital marketer, it is your goal to find the best way for your ideal client to arrive at their desired destination-- your website or storefront. 

But you may be wondering how to make that happen. If you want to drive more traffic to your site, you will first need to start with search intent. The best way to think of search intent (or user intent) is the reason a person has for arriving at their intended destination. Think of someone entering a location into Google Maps they have never been to, or even a person who knows exactly what they are looking for and where they want to go. 

So when it comes to search intent, you have to walk a fine line between the

Posted by kernesto1 at 7/31/2020 5:38:00 PM
Friday, February 21, 2020

In a recent Google Webmaster Hangout, Google’s John Mueller offered some insights on how sites can rank better and be more visible in the search results. This insight goes beyond the usual Google advice of “curating amazing content.” 

Let’s jump into what you can do to start ranking better in Google’s search engine results. 

Posted by kernesto1 at 2/21/2020 7:12:00 PM
Friday, January 24, 2020

Getting started or optimizing your Google Analytics (GA) is no small task. Google Analytics can be quite complicated.

In fact, when I first delved into the GA waters, it took me a while to catch on and understand what it all meant. Since there are so many concepts, jargon, and reports to learn and understand, it can be quite intimidating. Even when I was first learning GA, I would have to rewatch videos and look back on notes I took. 

After countless hours reading, watching videos, and learning through trial and error, it turns out now I have quite a good grasp on Google Analytics. And you can, too.

So here’s a guide to Google Analytics, intended for both people who are just learning and people who want to optimize your GA account(s) further. 

Now let’s jump into what

Posted by kernesto1 at 1/24/2020 8:26:00 PM
Friday, November 22, 2019

Are you currently leveraging your Google My Business (GMB), or did you just set up your GMB and let it sit? 

Whether you answered yes or no to either of these, we will walk through together on how you can boost your Google My Business profile, as well as the tools you can use to give you a leg up on competitors in your space. 

Now let’s jump into the tools you can use when it comes to boosting your Google My Business profile

Read our Recent Blog post on:Rising Above the Competition: How to Take Your Google My Business Listing to the Top” 

Posted by kernesto1 at 11/22/2019 6:49:00 PM
Friday, September 13, 2019

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

Posted by kernesto1 at 9/13/2019 7:28:00 PM
Friday, August 16, 2019

Creating content nowadays is not simply typing out words on a keyboard, but more about the  things you can do to get your content visible in Google’s eyes. Reason being, Google looks at your content and decides how it will rank among other websites that feature similar content.

Posted by kernesto1 at 8/16/2019 4:05:00 PM
Friday, July 5, 2019

Many of you may have links to your site, but do you know whether they are good or not? If you do not know the answer right on the spot, that’s alright. Together we are going to learn what makes a good link, and also how you can use those links to power up your rankings. 

Posted by kernesto1 at 7/5/2019 7:11:00 PM
Monday, June 24, 2019

If you are a company running paid search campaigns, you may want to rethink your paid search strategy. Or you may need to consider whether you have the right strategy in place to ensure you are meeting, or hopefully even surpassing, your goals. 

Posted by kernesto1 at 6/24/2019 9:17:00 PM
Friday, May 17, 2019

Ever wonder what Google was looking for when it comes to SEO? Well, you’ll know after reading this quick post. In Google’s first SEO MythBusters episode, Martin Splitt, a Google Webmaster Trends Analyst revealed the top 3 SEO factors to focus on. 

Let’s keep it sweet and simple so you can take your SEO game to the top. 

Posted by kernesto1 at 5/17/2019 8:38:00 PM
Friday, April 19, 2019

Looking to rise above the competition and enhance your businesses' online visibility?. Google My Business is the place where your business can always be seen. Together, step-by-step, we will go through how you claim your Google My Business listing(s), steps to optimize your listing, and the benefits in customizing your URL to be short and sweet. 

Posted by kernesto1 at 4/19/2019 8:12:00 PM
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