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Why Is Responsive Web Design Important?

Responsive web design helps your website rank better, is easier to manage, and can help convert customers. In addition, 67% of all mobile users reportedly are more willing to make a purchase from a mobile friendly site.

Responsive web design is a core component of SEO and consumer accessibility. At Neoreef, we understand that it’s more than simply being mobile capable. A responsive website is capable of altering itself automatically to suit all screen sizes and browser types, whether on desktop, tablet, or mobile.

Visitors expect the same quality experience on their mobile device that they receive from their desktop computer. It’s understandable: a seamless user experience is an important part of building a consistent image.

Responsive web design helps your website rank better, is easier to manage, and can help convert customers. In addition, 67% of all mobile users reportedly are more willing to make a purchase from a mobile friendly site.

It’s a Ranking Factor

Google states that their preferred mobile friendly configuration is in the form of a responsive website and design. Responsive sites vary from sites with dedicated mobile versions because the URL and html code are the same. Google does not have to crawl and index multiple versions of the same site, and this simplifies things for both of you.

Content that can be found on a site regardless of device viewed on is easier for Google’s web spiders to crawl and index. It’s easier to share and interact with this content as well.

User-experience is a ranking factor for SEO, so it’s important to not just offer an alternate stripped-down version of your site. Few things frustrate web users than trying to find answers on a site only to discover that it’s only available to view from a desktop computer. It’s unnecessarily complicated and frustrating for your visitors. This important UX aspect cannot be ignored if you’re improving the technical SEO components of your website.

The best part is that you’ll have one website that will meet the needs of users on many devices. No matter where they’re viewing your site from, it will look great and provide them with all the information and features they need.

It’s Easier to Manage

Business owners need effective solutions for their website because it’s the first point of contact for potential customers. Because of this, ease of use and consistency are key.

The process of making a website mobile friendly can go two directions: a responsive website or a separate mobile website.

Having separate sites means managing two separate SEO campaigns. Whereas for responsive sites you one site with one campaign. This saves you time and effort.

Overall, choosing a responsive mobile design is recommended by Google, allows you to provide a seamless and pleasant user experience, and makes managing your site and SEO campaigns much easier.

Responsive design means that your website will have consistent images, content, and structure regardless of the device it is viewed on. Mobile device usage is increasing so it is forward thinking to prepare your site for that traffic.

It Increases Conversions

An overlooked value of responsive web design is that it can increase conversion rates. It makes sense: the less work required for a customer to enter your sales pipeline and convert, the better. 85% of adults say that a mobile site must be as good as if not better than a desktop site.

It’s advantageous for developing landing pages and calls to action as well. A responsive web design allows our developers to control how these conversion elements and calls to action display on mobile devices.

If you don’t have a responsive site, you’re missing out on potential customers. Stay ahead of your competition by offering the best browsing experience for your visitors.

Ultimately these three aspects comprise the best reasons for choosing a responsive and mobile friendly website instead of using a totally separate mobile site. Using mobile responsive web design is an important method of ensuring consistent quality and visitor experiences across your website.

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