Around early 2019, Google rolled out local justifications, which are an additional snippet of text displayed on many business listings you may see in Google search or Google Maps. 

A local justification signals to you, the user, that what you are searching for specifically matches your intent. Local justifications are important to understand, not only if you are in the marketing space, but also as a consumer and business owner. Having an understanding of what local justifications are and how they will work allows you to better create content, create marketing materials, and connect with your intended audience. 

If you have never heard of local justifications until now, that is okay because we are here to help. Now let's get into what local justifications are, the various types of justifications, and why they should matter to you. 

Google My Business (GMB) now shows you who found your business. In this new performance report, which is an upgrade from the Insights report, a section has now been added to show who viewed your business profile. 

Also in this new section, it further shows how people found your local listing, such as if they found you via desktop or mobile, or either through Google Search or Maps. In order for you to get access to this new feature, as well as the reports, log into your GMB account-- if you do not have one, we are gonna go into how you can go about simply, seamlessly setting up your GMB profile later on, so hold tight. 

For now, if you do have a GMB account, when you are logged in, you may now see after you click “Insights”, at the top of the page you will likely see a message that says “Your insights are moving”. And then when you<

There is a new ranking factor in town that we like to call the three prong Google core web vitals. According to Google, these three core web vitals are critical to the strength of your search engine rankings. Google’s John Mueller said recently that all three of these core web vitals (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) need to be met in order to qualify for the ranking signal boost Google is rolling out this May. 

These core web vitals are Google’s new benchmarks for seeing whether or not a site page provides a good user experience. 

The first of these core web vitals is what it calls largest contentful paint (LCP), which measures the speed at which a page’s main content loads-- a typical LCP for a site’s landing page should be lo

Web design trends are usually influenced by and reflect the changes that are happening in both the digital and actual, real world. With that being said, most of us have been working remotely this past year and have been faced with the challenge of how we can recreate real-life experiences and make them available virtually to the user. 

Over this past year in web design, web designers and content creators have explored and used various avenues of visual communication to leverage engagement, as well as constructing an intimate space for their audience through immersive digital experiences, animative and interactive web elements. 

Through these 5 web design trends, you will be able find and apply individual trends that fit your industry. It is important to remember that these design trends are not just an aesthetic choice, but rather a healthy balance between both quality and quantity, too. You should not

Search engine optimization (SEO) is the journey one takes in looking for ways to boost not only their website’s traffic, but also the quality of their overall brand through search engine visibility. 

SEO is an avenue for content creators and marketers to bring consumers to their websites-- if done correctly. 

With SEO being an ever changing, dynamic environment, keeping up with the current trends within the SEO/space can be challenging, yet rewarding, if you apply these trends to your SEO strategy. While creating and updating your SEO can be taxing at times, it is worth the research and time you put into it because some 70% to 80% users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in purchase. 

Top-notch SEO encompasses various avenues such as artificial intelligence, content, and featured snippets th

Is your website seeing less traffic and are your search rankings trending downward? 

Well, there could be a reason for the downward trend. This article won’t just focus on why your site may be losing those rankings, but also on how you can get your rankings back to a good, productive state. 

When your site experiences a ranking loss, you may start wondering if you’ve made a mistake, We are here to tell you that it is not the end of the world. While this drop is not ideal and can be disheartening, there is hope and a foundation you can build upon to get your rankings back up to where they were before. 

Even if your rankings are where you want them to be, you should also be aware of what you can do when your rankings might drop, which they can, so you can gain insight into what you can do. 

Since Google is a huge source of traffic, ranking well in the&

The sound of your favorite song. The smell of your favorite dish being made. The warmth of a sunny, summer day. The sight of being at your favorite place on Earth. The taste of your favorite treat. 

While these things and experiences are different, they all fulfill the need and want to engage with what is around you at that moment in time. The goal of sensory marketing is to engage not only your senses, but to also tap into certain beliefs, feelings, thoughts, and memories in order to create a brand image for your viewer and customer. 

Although you may already know about this tactic, it probably works on you, too. No one is immune, and many of us experience sensory marketing on a daily basis without even realizing we are exposed to it. So with that in mind, if you want to build a true, real connection with your audience, you will want to engage these 5 senses through your marketing and content. 

Many of us call Google our digital home, since we use it as home base to search for anything and everything. With that being said, if you are a content creator or digital marketer, it is your goal to find the best way for your ideal client to arrive at their desired destination-- your website or storefront. 

But you may be wondering how to make that happen. If you want to drive more traffic to your site, you will first need to start with search intent. The best way to think of search intent (or user intent) is the reason a person has for arriving at their intended destination. Think of someone entering a location into Google Maps they have never been to, or even a person who knows exactly what they are looking for and where they want to go. 

So when it comes to search intent, you have to walk a fine line between the

Sometimes we spend so much time on compiling content that we lose focus of the parts we should be working on to give our content a leg up on our competitors. 

And while we sit here wondering and searching the web, Orbit Media each year shares their Blogging Statistics and Trends survey to help content creators and bloggers better curate content and understand their audience. Within this report, there is a robust amount of information, so in the time being we are going to focus on a handful of ways you can start boosting your content. 

With the ongoing situation, you may be working from home, and you may have extra time on your hands, so we put together a list of various free online courses you can take to learn and grow your skills as a marketer, Search Engine Optimization specialist, coder, and much more.