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Friday, August 21, 2020
Friday, July 31, 2020

Many of us call Google our digital home, since we use it as home base to search for anything and everything. With that being said, if you are a content creator or digital marketer, it is your goal to find the best way for your ideal client to arrive at their desired destination-- your website or storefront. 

But you may be wondering how to make that happen. If you want to drive more traffic to your site, you will first need to start with search intent. The best way to think of search intent (or user intent) is the reason a person has for arriving at their intended destination. Think of someone entering a location into Google Maps they have never been to, or even a person who knows exactly what they are looking for and where they want to go. 

So when it comes to search intent, you have to walk a fine line between the

Posted by kernesto1 at 7/31/2020 5:38:00 PM
Friday, May 22, 2020

Sometimes we spend so much time on compiling content that we lose focus of the parts we should be working on to give our content a leg up on our competitors. 

And while we sit here wondering and searching the web, Orbit Media each year shares their Blogging Statistics and Trends survey to help content creators and bloggers better curate content and understand their audience. Within this report, there is a robust amount of information, so in the time being we are going to focus on a handful of ways you can start boosting your content

Posted by kernesto1 at 5/22/2020 8:19:00 PM
Friday, April 24, 2020

With the ongoing situation, you may be working from home, and you may have extra time on your hands, so we put together a list of various free online courses you can take to learn and grow your skills as a marketer, Search Engine Optimization specialist, coder, and much more.

Posted by kernesto1 at 4/24/2020 4:11:00 PM
Friday, March 20, 2020

There are a myriad of web design trends out there, but the number one web design trend of 2020 will be designing for the truth. In designing your site for the truth, you will realize the various roles social media, labeling, sources, and content play when it comes to not only you the creator, but for your users and customers, too. 

Posted by kernesto1 at 3/20/2020 9:32:00 PM
Friday, February 21, 2020

In a recent Google Webmaster Hangout, Google’s John Mueller offered some insights on how sites can rank better and be more visible in the search results. This insight goes beyond the usual Google advice of “curating amazing content.” 

Let’s jump into what you can do to start ranking better in Google’s search engine results. 

Posted by kernesto1 at 2/21/2020 7:12:00 PM
Friday, February 7, 2020

In a perfect world, your quality content alone would be enough to dominate in the search engine results pages (SERPs). People who visit your site can read and grasp onto what you may be conveying in your content, but search engines still don’t have the same processing power as people. 

Search engines are getting better at understanding connections between subjects, searches, and sites, but they don’t possess the powers of human reasoning. Many of the algorithms we encounter on the web need certain cues and clues to better contextualize what a page on your site is trying to convey. 

Structured Data, in this instance, tells a search engine what content is on a webpage, what it all means in relation t

Posted by kernesto1 at 2/7/2020 8:32:00 PM
Friday, January 24, 2020

Getting started or optimizing your Google Analytics (GA) is no small task. Google Analytics can be quite complicated.

In fact, when I first delved into the GA waters, it took me a while to catch on and understand what it all meant. Since there are so many concepts, jargon, and reports to learn and understand, it can be quite intimidating. Even when I was first learning GA, I would have to rewatch videos and look back on notes I took. 

After countless hours reading, watching videos, and learning through trial and error, it turns out now I have quite a good grasp on Google Analytics. And you can, too.

So here’s a guide to Google Analytics, intended for both people who are just learning and people who want to optimize your GA account(s) further. 

Now let’s jump into what

Posted by kernesto1 at 1/24/2020 8:26:00 PM
Friday, January 3, 2020

With more than 600 million LinkedIn users in more than 200 countries across the world, LinkedIn hosts one of the largest databases and communities for professional/career insights and opportunities. 

LinkedIn connects people and businesses, and it facilitates their conversations around industries, trends, management techniques, and much more. LinkedIn, to many of us, is known as a platform where B2B discussions take place. 

Now, more than ever, any business can benefit from maintaining a LinkedIn presence. 

With this all in mind, we are going to jump into how your small business can use this guide to maximize your LinkedIn performance.

Posted by kernesto1 at 1/3/2020 6:00:00 PM
Friday, December 20, 2019

As new businesses are bound to pop up in the new year, the competition for your customer’s attention heightens. 

Staying on top of the most recent SEO trends will help you make the right choices for your website in 2020. Understanding the current SEO landscape also helps you implement SEO strategies and tactics that will work and help you stay out in front in the SERPs and earn more revenue in 2020. 

Enough beating around the bush, let’s get into the top 5 SEO trends you need to implement when 2020 rolls around. 

Posted by kernesto1 at 12/20/2019 10:18:00 PM
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