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Friday, October 11, 2019

Let’s jump into the insights you will need to keep up with the Joneses, aka the ever changing landscape of the Internet. 

As Fall is in full swing, there is something you will need to keep in mind other than sweater weather and pumpkin spice lattes-- Mary Meeker’s 2019 Internet Trends Report. 

Never heard of Mary Meeker? 

Mary Meeker is often considered the “Queen of the Internet,” because for the last 24 years Meeker has a set a steady foundation for what trends people can anticipate in marketing, stocks, purchasing, and Internet usage. Meeker has also had a hand in the steady success of following stocks, such as Microsoft, Amazon, eBay, and Google. So taking her advice is key in what trends you should expect in marketing, stocks, and Internet usage. 

Here’s Mary Meeker’s 2019 Internet Trends R

Posted by kernesto1 at 10/11/2019 5:58:00 PM
Friday, September 27, 2019

While we may not be thinking about it, the color of the things we see affects our emotions. Color is a powerful communication tool and can be used to signal someone to take an action, incite physiological reactions, and even influence your mood. And in web design, we see how color is as important or even more than the written content or other various web design elements. 

But there is a psychology behind color in that your hypothalamus sees a color then send signals to your adrenal glands that, in turn, signal the release of hormones. These hormones can cause fluctuations in your mood, influence emotion, or cause a resulting behavior. 

So choosing the right color can help you not only aesthetically look put together, but also cause people to engage and take action on your site. Simply put,

Posted by kernesto1 at 9/27/2019 6:49:00 PM
Friday, September 13, 2019

With Google’s dominance of the search market, we can sometimes forget to focus on Microsoft Advertising as another avenue to drive our business marketing strategy. But Google and Microsoft should go together like peanut butter and jelly. The search marketers who win are the ones who put extra time and thought into tailoring each of their ad campaigns to each platform. 

Throughout this blog post, you will learn the five reasons why Microsoft Advertising can benefit your business marketing strategy on top if you are already using Google Ads to spearhead your marketing strategy. 

Posted by kernesto1 at 9/13/2019 7:28:00 PM
Friday, August 30, 2019

We are in the tail end of Summer with Fall on the horizon. But, before you know it, Fall will be here, the leaves will turn color, and autumn will be in full swing here in Boise, and you will be drinking apple cider or pumpkin spice flavored beverages. 

For you, this will be the perfect time of year for you to start anew with not only the seasons, but your website, too. Together, we will walk hand in hand through this new season of reasons you should consider beefing up your online marketing  efforts. 

Here are five things you can do to make sure your online marketing efforts come to fruition this fall.

Posted by kernesto1 at 8/30/2019 8:36:00 PM
Friday, August 16, 2019

Creating content nowadays is not simply typing out words on a keyboard, but more about the  things you can do to get your content visible in Google’s eyes. Reason being, Google looks at your content and decides how it will rank among other websites that feature similar content.

Posted by kernesto1 at 8/16/2019 4:05:00 PM
Friday, August 2, 2019

Site speed should be a main focus when it comes to your website, since slow site speeds kills your business’s bottom line. When users are stuck looking at their watch while waiting for a site to load, they tend to abandon ship. And when that user leaves your website, they are bound to go looking for a similar service or product elsewhere. 

If you aren't thrilled about the prospect of users leaving your website because it's slow, then you will want to stick around and take these seven steps to speed up your site’s speed and boost business in the process. 

Posted by kernesto1 at 8/2/2019 8:12:00 PM
Friday, July 19, 2019

Chances are, like many of us, you have experienced some form of burnout in the workplace. Some of us find it hard to keep up with it all, or even find ourselves in a creative rut. Earlier this year, Buzzfeed wrote an article “How Millennials Became The Burnout Generation” about how many of us, not just millennials are experiencing chronic physical and emotional exhaustion from a never ending to-do list. 

So if you are feeling stuck, sinking in a quicksand of funk you just can’t get yourself out of, you are not alone. Together, with these10 tips, we will beat out burnout before it even has the chance to knock you out. 

Posted by kernesto1 at 7/19/2019 9:24:00 PM
Friday, July 5, 2019

Many of you may have links to your site, but do you know whether they are good or not? If you do not know the answer right on the spot, that’s alright. Together we are going to learn what makes a good link, and also how you can use those links to power up your rankings. 

Posted by kernesto1 at 7/5/2019 7:11:00 PM
Monday, June 24, 2019

If you are a company running paid search campaigns, you may want to rethink your paid search strategy. Or you may need to consider whether you have the right strategy in place to ensure you are meeting, or hopefully even surpassing, your goals. 

Posted by kernesto1 at 6/24/2019 9:17:00 PM
Wednesday, June 12, 2019

Imagine your personal information, like your bank account details, gets leaked to unauthorized Internet users-- or even worse to hackers. That would be your worst nightmare, right? 

To ensure this nightmare does not come true, you should truly consider getting an SSL certificate for your website if you have not already. And if you are wondering whether your site you are searching on is secure or not, look for a green padlock in the URL bar along with the website’s name in green.  If you do not see this secure site seal, then the website you are on is not safe to browse. Also, the word “not secure” will appear next to the URL if your website or the site you are visiting is not secure. The reality is you just cannot live without an SSL certificate if you want to dri

Posted by kernesto1 at 6/12/2019 9:58:00 PM
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