Blog

Check out the Neoreef blog for the latest industry insights and guides.

Feb 07

In a perfect world, your quality content alone would be enough to dominate in the search engine results pages (SERPs). People who visit your site can read and grasp onto what you may be conveying in your content, but search engines still don’t have the same processing power as people. 

Search engines are getting better at understanding connections between subjects, searches, and sites, but they don’t possess the powers of human reasoning. Many of the algorithms we encounter on the web need certain cues and clues to better contextualize what a page on your site is trying to convey. 

Structured Data, in this instance, tells a search engine what content is on a webpage, what it all means in relation t

Jan 24

Getting started or optimizing your Google Analytics (GA) is no small task. Google Analytics can be quite complicated.

In fact, when I first delved into the GA waters, it took me a while to catch on and understand what it all meant. Since there are so many concepts, jargon, and reports to learn and understand, it can be quite intimidating. Even when I was first learning GA, I would have to rewatch videos and look back on notes I took. 

After countless hours reading, watching videos, and learning through trial and error, it turns out now I have quite a good grasp on Google Analytics. And you can, too.

So here’s a guide to Google Analytics, intended for both people who are just learning and people who want to optimize your GA account(s) further. 

Now let’s jump into what

Jan 03

With more than 600 million LinkedIn users in more than 200 countries across the world, LinkedIn hosts one of the largest databases and communities for professional/career insights and opportunities. 

LinkedIn connects people and businesses, and it facilitates their conversations around industries, trends, management techniques, and much more. LinkedIn, to many of us, is known as a platform where B2B discussions take place. 

Now, more than ever, any business can benefit from maintaining a LinkedIn presence. 

With this all in mind, we are going to jump into how your small business can use this guide to maximize your LinkedIn performance.

Dec 20

As new businesses are bound to pop up in the new year, the competition for your customer’s attention heightens. 

Staying on top of the most recent SEO trends will help you make the right choices for your website in 2020. Understanding the current SEO landscape also helps you implement SEO strategies and tactics that will work and help you stay out in front in the SERPs and earn more revenue in 2020. 

Enough beating around the bush, let’s get into the top 5 SEO trends you need to implement when 2020 rolls around. 

Dec 06

Your marketspace can often be crowded or noisy, but for every great business or product out there, there will evidently be a competitor waiting to take a piece of your market share. 

So, how do you stand out from the crowd of your competitors and rise above them? It’s not enough to just have competitive prices-- you need to connect with your customers on a deeper level. In this rather short time, we will walk through  4 ways you can stand out and rise above your crowd of competitors

Nov 22

Are you currently leveraging your Google My Business (GMB), or did you just set up your GMB and let it sit? 

Whether you answered yes or no to either of these, we will walk through together on how you can boost your Google My Business profile, as well as the tools you can use to give you a leg up on competitors in your space. 

Now let’s jump into the tools you can use when it comes to boosting your Google My Business profile

Read our Recent Blog post on:Rising Above the Competition: How to Take Your Google My Business Listing to the Top” 

Nov 08

Let's get in the holly jolly spirit with creating a content strategy for you this holiday season. Our gift to you this season is helping you create a successful holiday content strategy. 

As you prepare to get stuffed full of holiday goodies and spirit, you can also load up on a content calendar full of holiday-ready ideas. And, if you choose not to plan out your content calendar strategically, you may be left feeling like Ebenezer Scrooge when it comes to your holiday content strategy. 

Simply put, it is never too early to start planning your content out. So whether it is Black Friday, Hanukkah, Christmas, or New Years, each holiday presents you with an opportunity to rise above your competitors and bank in on that holiday traffic. 

Level up this holiday season with a content game plan, so you won’t be stressing but rather enjoying time spent with loved ones. Now let’s get started on a holiday advent content calendar of your own.

Oct 30

With Halloween festivities in full swing, you may be stocking up on candy for trick-or-treaters or putting the last touches on your Halloween costumes. So, in the spirit of Halloween, let’s creep it real and go over the six spooky search engine optimization (SEO) strategies to avoid. 

Oct 25

2019 will soon come to a close and 2020 will be here before you know it. With 2020 right around the corner, you should be thinking about how you can curate your content for 2020, so you are not left scrambling to create content once the new year begins. 

Oct 11

Let’s jump into the insights you will need to keep up with the Joneses, aka the ever changing landscape of the Internet. 

As Fall is in full swing, there is something you will need to keep in mind other than sweater weather and pumpkin spice lattes-- Mary Meeker’s 2019 Internet Trends Report. 

Never heard of Mary Meeker? 

Mary Meeker is often considered the “Queen of the Internet,” because for the last 24 years Meeker has a set a steady foundation for what trends people can anticipate in marketing, stocks, purchasing, and Internet usage. Meeker has also had a hand in the steady success of following stocks, such as Microsoft, Amazon, eBay, and Google. So taking her advice is key in what trends you should expect in marketing, stocks, and Internet usage. 

Here’s Mary Meeker’s 2019 Internet Trends R

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