If you’ve spent any time researching digital marketing, you’ve likely read about backlinks more than once. Links pointing to your website from other, relevant websites are important for both search engine rankings and traffic. These are known as backlinks. 

Does your website make these common mistakes that may be hurting your traffic, your business’ reputation, or even your ability to sell? Read on to learn about seven common website mistakes we see-- and how to fix them.

What’s the difference between SEO and SEM? Different answers abound, but here’s our answer. If we do our job correctly, these explanations will make sense to you, and possibly even win you over.

Your website's internal links are something you may take for granted.  Internal links play a big part in your website's overall performance, but there's a good chance they don't cross your mind at all. If you do take the time to consider them, however, it's easy to harness the power of internal links for user experience, search engine rankings, and much more. 

When consistently performed, content marketing enables you to cultivate leads, improve SEO, position yourself as reputable source for information and services, and secure the trust and support of your customers.

Responsive web design helps your website rank better, is easier to manage, and can help convert customers. In addition, 67% of all mobile users reportedly are more willing to make a purchase from a mobile friendly site.